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Tyler, Texas-based IPA 300 firm Gollob Morgan Peddy (FY24 net revenue of $17.3 million) has joined Ascend, a strategic partner for regional accounting and advisory firms backed by private equity firm Alpine Investors.
The addition expands Ascend’s Southwest footprint and brings nine partners and approximately 100 professionals to the platform.
“Gollob Morgan Peddy shares many characteristics that have become synonymous with Ascend firms – young leadership that sees around corners; clients and talent who feel strongly about personal service; and the imagination to make big plans for an independent future, while seeing the wisdom in integration,” said Nishaad (Nish) Ruparel, president of Ascend.
Taylor Mathews, CEO of Gollob Morgan Peddy, said, “Since our founding in 1982, Gollob Morgan Peddy has been dedicated to serving our clients, community, and staff with unwavering commitment. These values are not only shared by Ascend but are also embodied in their approach. In today’s rapidly evolving business landscape, our partnership with Ascend equips GMP with enhanced resources that benefit both our firm and our clients, all while preserving our core values of relationship-building and exceptional service. The partners at GMP are enthusiastic and invigorated to embark on this new chapter with Ascend.”
“For more than four decades, Gollob Morgan Peddy has built an exceptional foundation in East Texas and beyond by placing its clients and people at the center of every decision,” said Jamie Billings, head of platform M&A at Ascend. “This commitment has earned GMP its stellar reputation as a trusted advisor to businesses and individuals throughout the Southwest and a great place to build a career. GMP has always paired this strong foundation with a clear vision for the future—a vision that has led their young leadership team to embrace this exciting step from a position of strength. We are thrilled to partner with GMP to support their continued success.”
Gollob Morgan Peddy is known for its people-focused culture and client service approach and has been recognized among leading CPA firms nationally and regionally by industry publications.
As part of the transaction, the firm has adopted an alternative practice structure. GMP Advisors, an entity affiliated with Ascend, will provide tax and business advisory services, while attest services will continue to be provided by an independently owned and licensed CPA firm.
https://insidepublicaccounting.com/2026/01/05/gollob-morgan-peddy-joins-ascend-platform/
Taylor Mathews. CPA
Taylor Mathews, CPA is Managing Partner for Gollob Morgan Peddy PC. He also is leader in our CFO Advisory Division. 